Navigation Map

Download our best practices
Interactive navigation is a tool that goes beyond the standard navigation of the integrated content (available in the report drop-down bar). New approach allowed to navigate in the two additional business dimensions of the PZU Group, i.e .:
  • strategy (insurance, health, investments, finances);
  • sustainable development (sales, employees, social responsibility, natural environment and ethics).
The above-mentioned areas were additionally supplemented with related GRI indicators, within each selected issue.

In the Chapter


Dialogue with the environment

Annual Report 2019 > Dialogue with the environment
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Best Pratices in PZU

Open communication - “we convey precise and necessary information to all the parties with whom we collaborate. We do our utmost to ensure that the reports and documents we transmit to control or supervision authorities or we publish are complete and understandable.”

“The voice of stakeholders is important to us. We not only want to satisfy the expectations of our clients or employees but want to be frank with the business environment in the conduct of our operations. We believe that relations based on honesty and transparency are key to success. Therefore we are engaged in the dialogue with the environment, carry out regular questionnaires and dialogue sessions, and publish all key information that may contribute to better execution of our mission.”

Aleksandra Jakima-Moskwa, Investor Communication Coordinator

The material role played by stakeholders and their measurable impact on shaping the PZU Group’s operations mean that every company in it regularly updates its partner map, and drafts key forms of dialogue with the various groups. They are selected on the basis of the importance of relations and the extent of the links to the PZU Group.

The stakeholder map has been presented below with the stakeholders having been chosen on the basis of the extent of their involvement in the Group’s operations and their materiality from the viewpoint of the business model. This map does not cover the activities of the Pekao Group or Alior Bank where different approaches to external relations are in place.

Stakeholder group Approach taken to the involvement
of a given stakeholder group
Level of involvement
of a given group
Key issues and problems
touched upon by stakeholders
  • annual/quarterly discussions;
  • internal meetings;
  • internal portal/intranet;
  • newsletter;
  • boxes to explicate things that are not clear;
  • trade unions;
  • internal publications;
  • information campaigns expanding knowledge about the organization;
  • engagement and employee satisfaction surveys;
  • broadcast meetings with Management Board members;
  • video materials shown in the companies.
  • listening to opinions of employees;
  • providing growth opportunities to employees;
  • creating a satisfactory workplace;
  • building understanding for strategy implementation and achieved results;
  • activating employee to participate in new initiatives.
  • website;
  • client needs survey;
  • satisfaction and opinion surveys;
  • financial and insurance education programs;
  • Client Spokesman.
  • collecting client expectations and opinions;
  • incorporating client opinions when designing business solutions;
  • creating products and services that match client needs;
  • create transparent terms and conditions in offers and contracts.
  • meetings with new and current
  • CSR poll.
  • supporting the execution of the Group’s strategy and access to innovation;
  • shaping business standards in our surroundings and promoting best procurement practices.
Investors and shareholders
  • regular meetings during conferences, discussion panels (group meetings in the company and individual ones); 
  • quarterly financial reports, tables with data and results presentations; 
  • constant cooperation between the Investor Relations Department and stakeholders (institutional and retail investors, analysts and capital market organizations); 
  • meetings and conference calls with the Management Board; 
  • the company’s website; 
  • internet information channels.
  • ensuring information transparency; 
  • creation of value; 
  • distribution of profits to shareholders.
Business partners:
agents and brokers
  • annual, monthly and ongoing meetings with agents; 
  • satisfaction and opinion surveys; 
  • internal communication portal for agents; 
  • sales training and support programs; 
  • Elite Agent Club and Elite Advisory Group.
  • presentation of strategic plans; 
  • addressing ongoing cooperation issues to ensure mutual benefits.
  • press releases; 
  • press conferences; 
  • expert interviews; 
  • industrial interviews; 
  • social services.
  • transparency in operation; 
  • building insurance awareness; 
  • enhancing the level of knowledge concerning financial products.
Local communities
  • ongoing direct communication; 
  • supporting local initiatives through the program
  • execution of sponsorship and prevention projects; 
  • supporting the development of communities; 
  • being a responsible citizen; 
  • encouraging employees to take part in social campaigns.
Central administration
  • cooperation in debates and conferences; 
  • answering inquiries and incorporation of recommendations; 
  • legislative cooperation with the Polish Insurance Association.
  • ensuring compliance with requirements and regulations; 
  • support for the creation of new market principles, including best practices.
Non governmental organization
and public institutions
  • building partnerships and conducting social diagnosis; 
  • joint planning, implementation and evaluation of projects; 
  • involvement in initiatives and projects to promote CSR and corporate foundation standards; 
  • organization of joint conferences, seminars and seminars – activities benefiting the third sector and the academic community; 
  • sharing know-how (training).
  • implementation of educational and social programs promoting health, safety, social aid, culture and protection of cultural heritage


Participation in associations and industry organizations.The PZU Group is engaged in the activity of numerous organizations and associations.
Membership in the organizations listed below is of a strategic nature to PZU. The company pays membership dues to support the activities laid down in the articles of association and takes part in additional projects run by the following:

  • Polish Association of Listed Companies
  • British Polish Chamber of Commerce
  • Polish Insurance Association
  • European Financial Marketing Association (EFMA)
  • International Association of Agricultural Insurers
  • Polish Motor Insurers’ Bureau
  • United Nations Environment Programme Finance Initiative