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PZU Group’s social commitment

Annual Report 2019 > PZU Group’s social commitment
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Best Pratices in PZU

Sponsoring and prevention - “prevention and sponsoring activities may take place solely in accordance with the binding regulations of law and the principles laid down in the PZU Group’s internal regulations. For many years now we have been administering our own prevention programs and we support projects that propagate safe behavior on the road and water and in the mountains. The high-profile PZU Foundation also acts charitably to benefit private persons and non-profit organizations. We also cooperate with organizations that help local communities.”

"The main mission of the PZU Group is to ensure protection and safety. Therefore, promoting responsible and safe behavior on the road, on the sports field, in and around water and in the mountains is one of our fundamental tasks. We invest a lot of effort to prevent accidents and insurable events. The PZU Foundation acts charitably to benefit private persons and non-profit organizations, which support us in this area and contribute to the proliferation of safety standards. Local communities are one of our allies in this task and we eagerly support their projects promoting safety and precautions. At PZU we believe that through our social efforts we can change the reality of millions of Poles for the better. As the largest financial group in the region we appreciate that we have an enormous capacity to do this effectively and on a large scale. In this respect we endeavor to set market standards because holding the leadership position in the insurance and finance industry is tantamount not just to having privileges but also duties."

Joanna Gorczyca, Director of Prevention and CSR of frame

PZU Group’s policies [UoR]

The PZU Group gets involved in social programs to reduce risk and simultaneously produce business and social benefits. It is our ambition to retain our leadership position in prevention activities when it comes to safety and health in Poland. We run initiatives whose major objective is to prevent accidents, reduce their repercussions and support those activities that advance health prevention.

Bank Pekao’s charitable activity is largely carried out by the Doctor Marian Kanton Bank Pekao Foundation, which was established in 1997. The Foundation’s objectives stipulated in its articles of association include providing support in education and rearing of children and youth, scientific and research projects and educational projects of scientific institutions and schools, popularization of the knowledge of banking, helping sick and disabled persons, protecting the environment and popularizing culture.

Legal basis for prevention

The prevention fund of PZU, PZU Życie and TUW duly operates on the basis of the Insurance and Reinsurance Activity Act of 11 September 2015.

Prevention activities

In its strategy for 2017-2020 the PZU Group stated that it intends to designate more than PLN 50 million per annum for social activities (PZU and PZU Życie). In 2019, the combined value of funds designated for social purposes was more than PLN 96 million (PLN 74 million in 2018). In 2019, PZU and PZU Życie spent PLN 62 million on prevention and sponsoring activities (PLN 65.7 million in 2018). In 2018, the PZU Group employees offered 15,842 hours of volunteer work (of which PZU and PZU Życie 11,674 hours) and this number rose to 44,558 hours in 2019 (of which PZU and PZU Życie 17,873).

Why does the Foundation get involved? According to its motto, its activities should be “close to people and their needs.”

The PZU Foundation operates on the basis of the regulations of the Act of 6 April 1984 on Foundations (Journal of Laws of 1991, Number 46, Item 203 as amended) and of the clauses of the Foundation’s Articles of Association.

Issues related to CSR in the PZU Group are governed by the “PZU Group’s corporate social responsibility strategy for 2018–2020”. This document details the strategic pillars for PZU’s social engagement: safety, health, culture and expertise.

„PZU Group’s corporate social responsibility strategy for 2018–2020” has been adopted by PZU, PZU Życie, Tower Investments, PZU CO, PZU LAB, PZU Pomoc and four international companies. Work is in progress in PTE PZU to implement the strategy. The strategy has not yet been rolled out in the other companies.


Lietuvos Draudimas has implemented the charitable and sponsoring policy, under which the main areas of sponsoring include:

  • safety on the road,
  • communities and relations with them,
  • youth and social integration and financial education,
  • history (promotion of modern heritage). 

There is no single policy on charitable and sponsoring activity in force at the corporate group level.

The Alior Bank Group and PZU Zdrowie and its subsidiaries have not implemented any policy. The companies duly run their social activities based on the Code of Ethics and the PZU Group’s Best Practices.

Several companies in the Pekao Group (Pekao Faktoring, CDM Pekao, Pekao IM/Pekao TFI and Pekao Property) have implemented donation and CSR policies; for example Pekao Faktoring has in place an internal Social and Sponsoring Policy.

Link4 has adopted a Policy for cooperation with local communities and for charitable activities. Detailed policies concerning charitable activities have been introduced in foreign companies (AAS Balta, Lietuvos Draudimas and PZU Branch in Estonia). 

Detailed policies concerning charitable activities have been introduced in foreign companies (AAS Balta, Lietuvos Draudimas and PZU Branch in Estonia).

How do we operate?
  • Prevention campaigns
  • Sponsoring and social activities pursued at the corporate level by PZU and its various entities in Poland and abroad
  • PZU Foundation, aid programs pursued in cooperation with nongovernmental organizations
  • Independent voluntary actions undertaken by employees

In what sort of projects do we get involved? Where do we strive to exert a positive impact?

  • Safety
  • Health
  • Patron of Polish culture
  • Expertise
  • Education

Sustainable Development Goals (SDGs)

Objective 3. We help ensure all Poles a healthy life at all ages.